Hearing Aids: An investment in your quality of life

November 15, 2021
Two women are walking on a pier next to the ocean.

Based on the questions we hear in our clinic, many of our patients know hearing aids are a financial investment before they come to us. The questions patients ask us about hearing aid cost tend to be a variation of one of these below:

  • How much do hearing aids cost?
  • Why do hearing aids cost so much?
  • Will insurance cover the cost?

We’re going to answer those questions, but I want to share a personal concern first. Since my father struggled with hearing loss, I’m troubled by the thought of someone not seeking help for hearing loss due to the cost of hearing aids. These devices can significantly improve your quality of life.


If you haven’t received treatment for your hearing loss, I encourage you to make an appointment with us. One of our audiologists will evaluate your hearing. If the diagnostic reveals that you could benefit from hearing aids, we will work with you to find a solution to fit your budget.


How Much Do Hearing Aids Cost?

The price of one hearing aid can vary from just under $1,000 for very basic models up to around $6,000 for devices with many special features and more advanced technology. A study by the President’s Council of Advisors on Science and Technology found the average cost of one hearing aid is $2,300. The cost doubles for patients who need devices for both ears.


What Makes Hearing Aids Cost So Much

Hearing aid manufacturers have invested millions of dollars into research and development for today’s state-of-the-art technology. Understandably, this cost is passed on to the consumers who are benefiting from the technology.


The good news is the hard work of these manufacturers has resulted in numerous technological advances. Although analog hearing aids are still around, the vast majority of today’s hearing aids are digital. Many modern hearing aids have improvements and features that make life much easier. Here are examples of what’s available.


Smaller, Less Visible Devices

Many of our patients want discreet devices. Technological improvements have made large, clunky hearing aids a thing of the past. For patients concerned with their appearance, in-the-canal style hearing aids are nearly invisible as these tiny devices are designed to fit in your ear canal. Even the more familiar behind-the-ear styles have become smaller. A clear tube provides a discreet connection between the behind-the-ear device and an earmold or smaller earpiece.


Noise Reduction

Frequently, older hearing aids made background noise louder than users desired. Sometimes, background noise made it difficult for users to hear the sounds they wanted to hear. Noise reduction technology lowers the volume of background noise. A recent study found users reported noise reduction improved sound quality and speech reception.


Connectivity

Some hearing aids have Bluetooth technology. These devices can connect wirelessly to other electronic devices like your tablet, laptop, smartphone, or TV. This connectivity gives hearing aids the ability to perform double duty as personalized listening devices.


Connectivity is one of users’ favorite advances in hearing aid technology. These hearing aids make it easier for patients to keep in touch with loved ones. Some older hearing aids were hard to use when you were on the phone. Connectivity eliminates those challenges.


App Control

Some of our patients are self-conscious about making adjustments to their hearing aids in public. Major hearing aid manufacturers have created apps that allow you to control your hearing aids with your smartphone. Although app features vary by manufacturer, these apps let you adjust things like volume, directionality, and noise reduction. Certain apps use GPS technology to help you find a missing hearing aid.


Do Audiologists Steer Patients to Pricier Hearing Aids?

This isn’t one of the questions that most patients ask us. However, we know you may be wondering about this.


At Johnson Audiology, we’re completely independent of hearing aid manufacturers as we work all six of the most reputable manufacturers rather than tying ourselves, and our patients, to one brand. Thus, our recommendations are based on the needs of our patients.


At Johnson Audiology, we realize each person’s experience of hearing loss is unique. As audiologists, that’s why we work hard to create a custom solution to address each patient’s situation. We provide our patients with a comprehensive hearing evaluation. If the results of the diagnostic reveal that hearing aids are necessary, our recommendation for your devices is based on your test results, lifestyle, and budget.


Will Insurance Cover the Cost?

It depends. Some insurance policies cover hearing aid technology. Some may cover your hearing assessment without providing coverage for hearing aids.Some policies may provide coverage for both.

We don’t want the expense of hearing aids to keep you from addressing your hearing loss. At Johnson Audiology, we work with you to find the right hearing aids for your hearing loss, lifestyle, and budget. Since we have partnerships with all major health insurance companies and a wide network of hearing health care programs, our on-staff insurance specialists can find out if your health benefits include coverage for hearing health care and technology.


Contact us to schedule a hearing evaluation. We’ll be prepared to explain your options when you come in for your appointment.

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For Petty Officer 3rd Class Niketa Willard, hearing loss wasn't just an inconvenience—it was affecting her work, her daily life, and her ability to fully engage with the world around her. Like many people with hearing loss, she didn't realize just how much she was missing until she experienced better hearing firsthand. The Patient's Hearing Challenges Niketa's hearing loss became most noticeable in two areas of her life: at home and at work. At home, she found herself missing everyday sounds she once took for granted. Whether it was birds singing in the distance, children playing nearby, or even the warning beep from her dog's training collar, many sounds had gradually faded from her awareness. At work, the challenges were even more significant. Niketa frequently communicates with contractors located around the world, often navigating different accents and fast-paced conversations during virtual meetings. "I was constantly asking people to repeat themselves," she recalls. "I relied on captions, recordings, and detailed notes just to make sure I understood what was being discussed." Why She Sought Help As communication became increasingly frustrating, Niketa realized it was time to find out what was happening with her hearing. What she discovered confirmed what she had been experiencing all along—her hearing difficulties were real, and they were significant. As a military veteran who worked around ammunition, flight decks, firearms, and other high-noise environments, Niketa believes her hearing loss is directly related to her years of service. "I was around a lot of things that go boom," she says. "I know my hearing loss came from my military days." Her Experience at Johnson Audiology One of the things that stood out most to Niketa was how she was treated throughout the process. "They listened to my concerns," she says. "I felt heard and seen." Rather than rushing through appointments, the team took time to understand her challenges, explain her test results, and help her find the right hearing solution for her lifestyle. "They treat you like a person—not just another number," Niketa explains. "The doctors really care. They take the time to teach you how to use the devices, explain what to expect, and make sure you're comfortable every step of the way." She also appreciated the ongoing support available after her fitting, including walk-in service hours and easy access to help whenever questions arise. Why She Chose Starkey Omega AI After evaluating her hearing needs, Niketa's audiologist, Dr. Anna Wade, recommended Starkey Omega AI hearing aids. The advanced technology offered features that supported both her professional and personal life, helping her hear conversations more clearly while reconnecting her with environmental sounds she had been missing. The devices also included sound therapy options that help her manage tinnitus, a common condition among veterans with noise-induced hearing loss. "When the ringing becomes bothersome, I can use the background sounds in my hearing aids to help distract from it," she says. "That feature has really helped." The Improvements She's Noticed The difference was immediate. One of Niketa's first realizations came while sitting on her patio with her dog. For the first time, she could hear the beep from his training collar and the sounds that had always triggered his barking. "I could hear everything he was hearing," she says. "The birds, people walking nearby, kids playing—sounds I didn't even realize I was missing." At work, the improvement has been equally dramatic. "I can hear people so much more clearly now," she explains. "I don't have to ask them to repeat themselves three or four times. It's been a game changer." The reduced communication strain has improved her confidence, productivity, and ability to learn and retain information during meetings. Advice for Others Considering Treatment For anyone putting off hearing treatment, Niketa has a simple message: "Take that step." She encourages others not to wait, even if they need time to plan financially for treatment. "It's worth it. It's a life-changing experience. You really have nothing to lose because you already can't hear. You have everything to gain." Ready to Hear What You've Been Missing? aIf hearing loss or tinnitus is affecting your work, relationships, or daily life, Johnson Audiology is here to help. Our experienced audiologists provide comprehensive hearing evaluations, personalized treatment recommendations, and access to advanced technology like Starkey Omega AI hearing aids. Schedule your hearing consultation today and discover what better hearing can do for you.
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