Hearing Aids: An investment in your quality of life

November 15, 2021
Two women are walking on a pier next to the ocean.

Based on the questions we hear in our clinic, many of our patients know hearing aids are a financial investment before they come to us. The questions patients ask us about hearing aid cost tend to be a variation of one of these below:

  • How much do hearing aids cost?
  • Why do hearing aids cost so much?
  • Will insurance cover the cost?

We’re going to answer those questions, but I want to share a personal concern first. Since my father struggled with hearing loss, I’m troubled by the thought of someone not seeking help for hearing loss due to the cost of hearing aids. These devices can significantly improve your quality of life.


If you haven’t received treatment for your hearing loss, I encourage you to make an appointment with us. One of our audiologists will evaluate your hearing. If the diagnostic reveals that you could benefit from hearing aids, we will work with you to find a solution to fit your budget.


How Much Do Hearing Aids Cost?

The price of one hearing aid can vary from just under $1,000 for very basic models up to around $6,000 for devices with many special features and more advanced technology. A study by the President’s Council of Advisors on Science and Technology found the average cost of one hearing aid is $2,300. The cost doubles for patients who need devices for both ears.


What Makes Hearing Aids Cost So Much

Hearing aid manufacturers have invested millions of dollars into research and development for today’s state-of-the-art technology. Understandably, this cost is passed on to the consumers who are benefiting from the technology.


The good news is the hard work of these manufacturers has resulted in numerous technological advances. Although analog hearing aids are still around, the vast majority of today’s hearing aids are digital. Many modern hearing aids have improvements and features that make life much easier. Here are examples of what’s available.


Smaller, Less Visible Devices

Many of our patients want discreet devices. Technological improvements have made large, clunky hearing aids a thing of the past. For patients concerned with their appearance, in-the-canal style hearing aids are nearly invisible as these tiny devices are designed to fit in your ear canal. Even the more familiar behind-the-ear styles have become smaller. A clear tube provides a discreet connection between the behind-the-ear device and an earmold or smaller earpiece.


Noise Reduction

Frequently, older hearing aids made background noise louder than users desired. Sometimes, background noise made it difficult for users to hear the sounds they wanted to hear. Noise reduction technology lowers the volume of background noise. A recent study found users reported noise reduction improved sound quality and speech reception.


Connectivity

Some hearing aids have Bluetooth technology. These devices can connect wirelessly to other electronic devices like your tablet, laptop, smartphone, or TV. This connectivity gives hearing aids the ability to perform double duty as personalized listening devices.


Connectivity is one of users’ favorite advances in hearing aid technology. These hearing aids make it easier for patients to keep in touch with loved ones. Some older hearing aids were hard to use when you were on the phone. Connectivity eliminates those challenges.


App Control

Some of our patients are self-conscious about making adjustments to their hearing aids in public. Major hearing aid manufacturers have created apps that allow you to control your hearing aids with your smartphone. Although app features vary by manufacturer, these apps let you adjust things like volume, directionality, and noise reduction. Certain apps use GPS technology to help you find a missing hearing aid.


Do Audiologists Steer Patients to Pricier Hearing Aids?

This isn’t one of the questions that most patients ask us. However, we know you may be wondering about this.


At Johnson Audiology, we’re completely independent of hearing aid manufacturers as we work all six of the most reputable manufacturers rather than tying ourselves, and our patients, to one brand. Thus, our recommendations are based on the needs of our patients.


At Johnson Audiology, we realize each person’s experience of hearing loss is unique. As audiologists, that’s why we work hard to create a custom solution to address each patient’s situation. We provide our patients with a comprehensive hearing evaluation. If the results of the diagnostic reveal that hearing aids are necessary, our recommendation for your devices is based on your test results, lifestyle, and budget.


Will Insurance Cover the Cost?

It depends. Some insurance policies cover hearing aid technology. Some may cover your hearing assessment without providing coverage for hearing aids.Some policies may provide coverage for both.

We don’t want the expense of hearing aids to keep you from addressing your hearing loss. At Johnson Audiology, we work with you to find the right hearing aids for your hearing loss, lifestyle, and budget. Since we have partnerships with all major health insurance companies and a wide network of hearing health care programs, our on-staff insurance specialists can find out if your health benefits include coverage for hearing health care and technology.


Contact us to schedule a hearing evaluation. We’ll be prepared to explain your options when you come in for your appointment.

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Hearing loss does not just change how you hear the world—it can quietly change how you feel about yourself, eroding your confidence by degrees. Many people assume self-assurance arises from a person’s unique personality or maturity, but untreated hearing loss often plays a bigger role than we realize. If you have ever felt more hesitant, withdrawn, or unsure in social situations, your hearing may be part of the story. Here are five indicators that hearing loss may be affecting your confidence. 1. You Avoid Social Situations You Used to Enjoy If a meal out with friends, or an invitation to a family birthday gathering, or a group meeting at work now feel exhausting or stressful, you may find your declining invitations. When conversations become hard to follow, it’s natural to fear missing something important or responding incorrectly. Over time, avoidance can chip away at confidence and reinforce the feeling that social situations are “not for you anymore,” even though the real issue is hearing clarity—not ability or personality. 2. You Second-Guess Yourself in Conversations Do you often nod along, laugh when others laugh, or give vague responses because you’re not entirely sure what was said? This constant guessing can make you feel insecure and anxious. When you’re worried about misunderstanding others, it’s hard to speak up confidently or express your thoughts freely. 3. You Feel Fatigued After Talking or Listening Straining to hear requires intense concentration. By the end of the day, this listening fatigue can leave you mentally drained and less self-assured. When you are tired, confidence naturally dips—you may feel less articulate, less patient, and less willing to engage. This can lead to a cycle where you participate less, reinforcing feelings of self-doubt. 4. You Have Stopped Speaking Up at Work In professional settings, confidence is closely tied to communication. If you’ve noticed yourself staying quiet in meetings, avoiding phone calls, or hesitating to share ideas, hearing challenges could be the reason. Fear of mishearing instructions or responding incorrectly can hold you back, even when you’re highly capable and knowledgeable. In fact, hearing loss has even been linked to a person’s earning potential and ability to advance professionally. 5. You Feel Isolated or “Left Out” One of the most subtle but impactful effects of hearing loss is emotional distance. When conversations move quickly or occur in noisy environments, it is easy to feel disconnected. Over time, this can lead to loneliness and the belief that you don’t belong, which directly undermines confidence and self-esteem. As time passes and hearing loss goes unaddressed, your brain may rewire itself both physically and functionally as a way of compensating, which can potentially affect your cognition and increase your risk for dementia.  The Good News: You Can Re-harness Your Confidence Hearing loss doesn’t have to define how you feel about yourself. With proper evaluation, treatment options, and support, many people report feeling more engaged, capable, and confident again. Addressing hearing loss is not just about sound—it’s about reconnecting with conversations, relationships, and tapping into the most confident version of yourself.
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Hearing loss does not just change how you hear the world—it can quietly change how you feel about yourself, eroding your confidence by degrees. Many people assume self-assurance arises from a person’s unique personality or maturity, but untreated hearing loss often plays a bigger role than we realize. If you have ever felt more hesitant, withdrawn, or unsure in social situations, your hearing may be part of the story. Here are five indicators that hearing loss may be affecting your confidence. 1. You Avoid Social Situations You Used to Enjoy If a meal out with friends, or an invitation to a family birthday gathering, or a group meeting at work now feel exhausting or stressful, you may find your declining invitations. When conversations become hard to follow, it’s natural to fear missing something important or responding incorrectly. Over time, avoidance can chip away at confidence and reinforce the feeling that social situations are “not for you anymore,” even though the real issue is hearing clarity—not ability or personality. 2. You Second-Guess Yourself in Conversations Do you often nod along, laugh when others laugh, or give vague responses because you’re not entirely sure what was said? This constant guessing can make you feel insecure and anxious. When you’re worried about misunderstanding others, it’s hard to speak up confidently or express your thoughts freely. 3. You Feel Fatigued After Talking or Listening Straining to hear requires intense concentration. By the end of the day, this listening fatigue can leave you mentally drained and less self-assured. When you are tired, confidence naturally dips—you may feel less articulate, less patient, and less willing to engage. This can lead to a cycle where you participate less, reinforcing feelings of self-doubt. 4. You Have Stopped Speaking Up at Work In professional settings, confidence is closely tied to communication. If you’ve noticed yourself staying quiet in meetings, avoiding phone calls, or hesitating to share ideas, hearing challenges could be the reason. Fear of mishearing instructions or responding incorrectly can hold you back, even when you’re highly capable and knowledgeable. In fact, hearing loss has even been linked to a person’s earning potential and ability to advance professionally. 5. You Feel Isolated or “Left Out” One of the most subtle but impactful effects of hearing loss is emotional distance. When conversations move quickly or occur in noisy environments, it is easy to feel disconnected. Over time, this can lead to loneliness and the belief that you don’t belong, which directly undermines confidence and self-esteem. As time passes and hearing loss goes unaddressed, your brain may rewire itself both physically and functionally as a way of compensating, which can potentially affect your cognition and increase your risk for dementia.  The Good News: You Can Re-harness Your Confidence Hearing loss doesn’t have to define how you feel about yourself. With proper evaluation, treatment options, and support, many people report feeling more engaged, capable, and confident again. Addressing hearing loss is not just about sound—it’s about reconnecting with conversations, relationships, and tapping into the most confident version of yourself.
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